As we all know, marketing entails a broader variety of services, with the ultimate objective of sales. Marketing strategies employ two marketing models: business-to-business (B2B) and business-to-consumer (B2C). While both models' ultimate goal is sales, this does not make them identical. B2B is an abbreviation for Business to Business, and as the name implies, it is a commercial transaction in which business enterprises buy and sell business products and services. B2C, which stands for Business to Customer, is a business model in which the company sells its goods and services to the end consumers. Here are a few things that B2B marketers may learn from B2C marketers.