Rethink B2B eCommerce

with a platform optimized for wholesalers and distributors

Commerce. Simplified.

Foundation is a B2B eCommerce platform for wholesalers and distributors to offer a consumer-like shopping experience for their customers. With Foundation, sales teams can simplify, scale, and provide exceptional customer experiences to their customers.

Connecting the eCommerce Chain.

Connecting the eCommerce Chain.

Foundation is connecting the supply chain for a better eCommerce experience. Simplifying the complexity of B2B eCommerce for wholesalers and distributors. Foundation provides a consumer like shopping experience to their customers.

Build Loyalty. Build Business.

Build Loyalty. Build Business.

Finally a B2B eCommerce platform for wholesalers & distributors. Keep your customers engaged and working with you. Track, analyze and act on all your data. Drive individual promotions based on buying habits.

Sell Smarter. Sell Faster.

Sell Smarter. Sell Faster.

Empower your sales team with an online eCommerce platform that provides real-time visibility into product, price and inventory. With Foundation, sales teams spend less time answering customer queries and focus more time on increasing market share and reach.