B2B Simplified

Set up your wholesale store with buyer-specific order terms in under 15 minutes. Streamline and grow your wholesale channel like never before.
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Growing B2B with Foundation

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Selling Wholesale can be cumbersome

Navigating the wholesale landscape doesn't have to be a struggle. Traditional methods and tools often fall short in today's fast-paced market
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Wholesale on D2C platforms is a compromise

Shopify and others are built for D2C. Multiple fragmented apps to do wholesale make it unreliable. Plus, B2B buyer’s data is scattered and lost.
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Legacy Custom Software is a liability in 2024

Custom software is slow, outdated, and expensive. But modern commerce is all about speed, efficiency, and interconnectivity.
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Excel forms, PDFs, & Emails stall growth

Convenient but manual, time-consuming, and unscalable way of conducting modern businesses.

Sell wholesale 10x Faster

Increase book of business for sales reps, reduce time-to-fulfill, increase sales and save time
Book of Business
Increase in Revenue
hours saved/week
Get Started

How easy is to get started with Foundation

Create Foundation Account

Create a free Foundation Account

Setup Your Store

Uploading your product catalog is easy. Connect to your D2C store or upload a CSV with product, price & inventory

Invite your customers

The last thing is to invite your customers and start growing your wholesale business

Frequently asked questions

Everything you need to know about the product and billing.
What is Foundation?
Foundation is a B2B commerce software designed to streamline and enhance the wholesale buying and selling process. Unlike traditional platforms that focus on direct-to-consumer (D2C) sales, Foundation is tailored for the B2B market, empowering sales teams rather than replacing them, and providing a more personalized and efficient purchasing experience. With features like multi-user buyer accounts, customizable quotes, and vendor portals, Foundation aims to modernize the wholesale industry, making transactions faster, more transparent, and mutually beneficial for all stakeholders
How does Foundation help brands sell wholesale online?
Foundation helps brands sell wholesale by providing a comprehensive platform that streamlines the entire sales process. It offers efficient order management, real-time inventory updates, and easy product catalog management to launch a branded eCommerce store. Brands can offer personalized quotes and real-time discounts, enhancing the buying experience for retailers. Additionally, Foundation’s multi-user accounts allow for better team collaboration, while its sales rep features empower sales teams to place orders, manage accounts, and upsell effectively. By simplifying operations and improving communication, Foundation enables brands to sell more, manage better, and grow their wholesale business with ease.
How does Foundation help Distributors?
Foundation assists distributors by offering a robust platform tailored to the complexities of B2B transactions. It simplifies the process of managing and selling to retailers through features like real-time inventory tracking, streamlined order management, and a vendor portal for effortless catalog updates. Distributors can leverage Foundation to provide a seamless, consumer-like shopping experience for their retail partners, complete with personalized quotes and discounts. The platform also facilitates better communication between sales reps and retailers, enabling effective account management and upselling opportunities. By automating and optimizing these key processes, Foundation empowers distributors to enhance operational efficiency, improve customer satisfaction, and ultimately, drive sales growth.

Take the Next Step with Foundation

Ready to Transform Your Wholesale Business?

Dive into the future of B2B commerce with Foundation. Whether you're looking to schedule a demo, create your store, or simply want more information, we're here to help you every step of the way. Let's unlock the full potential of your wholesale operations together.