Rethink Wholesale

with a platform optimized for wholesalers and distributors

Commerce Simplified.

Foundation is a B2B commerce platform that helps wholesalers provide their customers with an easy-to-use eCommerce storefront. Save time and simplify the ordering process by saying goodbye to complicated order forms or catalogs.

Simplify the ordering process

Simplify the ordering process

Save time for sales reps and retailers by eliminating time-consuming order forms and catalogs. This is the B2B eCommerce platform you’ve been waiting for to reduce the need for phone, email, and fax and manage orders online

Scale your business

Scale your business

Empower your sales reps with deep insights into customer buying behavior and store inventory. Improve your potential by adding more vendors and more customers.

Increase product discovery

Increase product discovery

Help retailers discover new products with site-wide and vendor-specific search. Promote seasonal products to help retailers find the right products at the right time.