The ONLY Wholesale eCommerce Platform

Foundation helps Brands and Wholesalers build stores with Buyer-specific Product lists, Pricing rules, Quantity rules, and Net terms to drive predictable sales.
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Empower Your Sales Team

Foundation revolutionizes your sales team's workflow. It offers insights into buyer behavior and inventory, enabling proactive account management. This enhances the effectiveness of upselling and cross-selling, ensuring your team's success.

Simplify Vendor Relations

Managing multiple vendors has never been easier. Foundation’s Vendor Portal streamlines the onboarding process and keeps product catalogs up to date, ensuring that your store always has what your customers need.

Unlock Efficiency Like Never Before

Streamline your wholesale operations with Foundation. Eliminate the hassle of multiple apps and manual tasks. Our platform simplifies order and inventory management, allowing you to focus on business growth and save valuable time.

Enhance Customer Satisfaction

Foundation elevates your response to today's market demands. It provides a seamless shopping experience akin to consumer retail for B2B customers, fostering loyalty and ensuring they return, meeting high customer expectations.

Cutting-edge features for growing wholesale

Powerful, self-serve features to help you convert, engage, and retain more customers. Trusted by brands, wholesalers and distributors.

Sales Rep App

Empower your sales team on the go with the Sales Rep App, designed to provide real-time insights into customer activities and inventory levels, facilitating immediate decision making and responsive customer service."

Order Management

Streamline your ordering process with our robust Order Management system that allows for efficient tracking, modification, and fulfillment of orders, ensuring accuracy and timely delivery to meet customer expectations

Custom Price List

Tailor your pricing strategy to different customer segments with Custom Price Lists, enabling dynamic pricing that reflects buyer behavior, purchase history, and market demand to maximize profitability.

Net Terms

Offer flexible payment options with Net Terms, providing your customers the convenience to buy now and pay later, which can help boost order volume and build loyalty.

Customer onboarding

Simplify integration of new customers into your platform with our streamlined Customer Onboarding process, designed to reduce complexity and create a welcoming user experience that encourages long-term engagement.

Payment Methods Configuration

Customize how you get paid with our versatile Payment Methods Configuration tool, supporting a variety of payment channels to accommodate the preferences of all your customers and ensure seamless transactions.

The only platform for Wholesale

Foundation stands alone as the only platform dedicated entirely to wholesale. While others offer makeshift B2B solutions on top of D2C frameworks, we prioritize B2B from the ground up. Our singular focus ensures that every feature is designed with the unique needs of wholesale transactions in mind, making us the go-to choice for businesses seeking a true B2B-first approach.

Why you need a B2B e-commerce platform for your wholesale business?

Unlike Shopify, BigCommerce, Magento and others, which are tailored for direct-to-consumer sales, Foundation is crafted specifically for the complexities of B2B transactions, offering a seamless wholesale experience unmatched by generalist platforms.

Wholesale eCommerce: Should you Build or Buy?

In contrast to BigCommerce’s broad e-commerce focus, Foundation zeroes in on the unique challenges of B2B transactions, providing specialized tools and features designed for wholesale success.

Get more value from your tools

Connect your tools, connect your teams. With over 100 apps already available in our directory, your team’s favourite tools are just a click away.
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Everything you need to know about the product. Can’t find the answer you’re looking for? Please chat to our team.
What makes Foundation different from other e-commerce platforms like Shopify or BigCommerce?
Foundation is built from the ground up with a B2B-first approach, focusing exclusively on the unique needs of wholesale transactions. Unlike platforms designed for D2C sales, Foundation offers specialized features and tools tailored for the complexities of B2B commerce.
Can I integrate Foundation with my existing CRM and marketing tools?
Yes, Foundation seamlessly integrates with a wide range of CRM and marketing automation tools, allowing you to run targeted campaigns and manage customer relationships efficiently within your existing workflow.
How does Foundation simplify the order process for wholesalers?
Foundation streamlines the wholesale order process by providing a unified platform where retailers can easily browse, compare, and purchase products. Our system automates inventory management and order updates, significantly reducing manual work.
Is Foundation suitable for businesses new to wholesale?
Absolutely! Foundation is designed to be intuitive and user-friendly, making it an ideal choice for businesses of all sizes looking to expand into or grow their wholesale operations. Our platform simplifies the transition with easy setup and comprehensive support.
What support does Foundation offer to help get my wholesale store set up?
Foundation offers extensive support to ensure your wholesale store is up and running smoothly. This includes personalized setup assistance, detailed tutorials, and responsive customer service to answer any questions you may have along the way.

Take the Next Step with Foundation

Ready to Transform Your Wholesale Business?

Dive into the future of B2B commerce with Foundation. Whether you're looking to schedule a demo, create your store, or simply want more information, we're here to help you every step of the way. Let's unlock the full potential of your wholesale operations together.