Foundation stands alone as the only platform dedicated entirely to wholesale. While others offer makeshift B2B solutions on top of D2C frameworks, we prioritize B2B from the ground up. Our singular focus ensures that every feature is designed with the unique needs of wholesale transactions in mind, making us the go-to choice for businesses seeking a true B2B-first approach.
Why you need a B2B e-commerce platform for your wholesale business?
Unlike Shopify, BigCommerce, Magento and others, which are tailored for direct-to-consumer sales, Foundation is crafted specifically for the complexities of B2B transactions, offering a seamless wholesale experience unmatched by generalist platforms.
Wholesale eCommerce: Should you Build or Buy?
In contrast to BigCommerce’s broad e-commerce focus, Foundation zeroes in on the unique challenges of B2B transactions, providing specialized tools and features designed for wholesale success.